|Actually, there are some exotic theories|
as to the origins of ketchup involving
a Malysian pickled fish sauce (koi-chep)
without tomatos brought into England
by explorers in the 18th century.
That said, my instinctive guilt surrounding this staple of horror movie special effects made me feel rather squeamish about the idea of ketchup chips. Just as you wouldn’t eat ketchup strait with a spoon, it seems grotesque to propose it as a chip seasoning. Those who know me well, however, can predict that my sense of duty prevailed and I decided to continue boldly claiming my mantle as the man willing to sample the snacks and reassure the littlefolk whether they are safe to try.
Fortunately for me, and the rest of you, it turns out Ketchup chips are as hot as a fountain of blood-red vinegary-sweet lava. They correctly lean a bit on the vinegary side, but add just the right notes of tomato-y sweetness that you’ll swear you have the after taste of Uncle Heinz’s mouth wash. If it helps, think of them as vinegar chips with a hint of tomato and sugar and you’ll be good to go- I think you will find the seasoning finely balanced between the acid and the sweet, or at least as balanced as the soup of cats.
Crisp wise, these are your regular Lay’s potato chips, which is to say unimpressive- lacking in crunch factor, but serviceable. However, that’s kind of beside the point- you buy Ketchup chips for flavoring, not texture, and fortunately, the seasoning is spread lightly and evenly throughout the chips to a generally positive effect. While I can imagine a few ways they could kicked them up a notch, (a phrase which seems to give not a few culinary observers a sort of post-coital thrill), the truth is Lay’s did an excellent job balancing the seasoning, and your fingers will smell like you just left a messy hamburger grill.
Spiciness Rating: None
- Nice but not overpowering vinegary flavor
- Uncannily evocative and subtly sweet tomato aromas
- They smell is just right!
- The crisps are average in texture and a little flimsy
- The shame of a guilty pleasure