One of the most rewarding aspects of writing this blog is all the
opportunities to expand my knowledge and vocabulary. When I was sitting down to write this review
and trying to decide in which order to write the title for the review (as the
presentation on the package, ‘Sweet Mesquite Smokey Ballreich’s Marcelled
Potato Chips’, didn’t quite flow to my satisfaction), I suddenly realized I had
no idea what ‘Marcelled’ meant. Well, I
had a suspicion, so off I went to Google.
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| Hair style invented in France in 1872 by Francois Marcel. |
Of
course, Marcell refers to a “hairstyle
characterized by deep regular waves made by a heated curling iron.” That
would describe a large portion of the do’s on the swarms of ladies walking
outside my apartment, coming to avail themselves to Paris’s premier African
hair salon district. But it also refers
to Ruffled chips with wider and deeper trenches in between each ruffle than
usual. Think, wide as a ridge-cut French
fries!
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| I wasn't exagerating about where I live- every one of those is either a hair salon or a wig vendor. I regularly walk on shed diva hair every morning. Ah, Paris! |
Needless
to say, Ballreich’s chips are precisely of this variety, and all the more
charming for it. Each of the blonde
potato chips is large and fairly thick, but in a soft-crunch rather than
hard-cracking way. The long, lazy waves
on the chip’s surface happily channel the tongue to lap up the flavored goods,
which are admittedly intriguing.
| Note the marcelled waves. A guy found God in his potato chip bag, because what else could possily explain a random cross shaped hole and Jesus fish shaped burn in a potato chip? With only a gazillion chips out there, certainly not probability. |
Ballreich’s
Mesquite chips reminded me of the sweet molasses flavoring of Grippo’s Barbecue
chips, which is high praise considering my stunned enjoyment of that
product. However, Ballreich’s chips
emphasize a different, saltier aroma, albeit with equal verve and intensity-
the chips appeared to be cooked in, or seasoned, with shortening, aka, lard,
and the pervasive salty-fat taste makes the chips taste as if they were fried
on a salt pan full of rib-meat and bacon drippings. (The ingredients list clarifies that the
chips are cooked in ‘soybean shortening’, but like many other products derived
from the protein substitute, it definitely proves convincing!) That the shortening
is soaked inside the chips, rather
than applied on top, makes it all the more pervasive,
| Molasses, it must be admitted, looks suspiciously like the alien ichor in Promtheus. Maybe that's why it never quite caught on as much as honey... |
The
downside of the flavoring is that it does bring the chips heavily on the salty
side, and some may feel the evocation of lard on the grill is a little disturbing. (For what it’s worth, the chips have an
average number of calories, but an above average number coming from fat.) The seasoning does, nonetheless, deliver the
entirety of the barbecue experience, with mesquite spices (but not hot spices), a general smoky aroma, and
those sweet molasses notes (the ingredients list includes molasses, onion,
garlic, and paprika powder.)
| Let's admit it, lard can be disturbing... |
Overall,
I appreciated the unique stylings of these crisps, from their lovely marcelled
soft-crunch potato slices, the soaked-to-the-bones shortening flavor, and the
lovely notes of sweet molasses. However,
the other aspects of the barbecue flavoring are little further in the
background than I would have liked- more spice and more sugar would have been a
plus- and the saltiness and the fatty-tasting sensation has downsides as a chip
flavoring. As long as you can suppress
the instinctive guilt at eating something which really tastes like it’s been
soaked in salty, delicious fat, you may still find Ballreich’s fashionably-cut
crisps worth giving a try.
Stars: 3/4
Spiciness Rating: Very Mild
Pros:
- Remarkable lard-shortening flavor
pervades the foundations of each crisp
- Large marcelled chips with a crumbly soft
crunch are pleasure to munch
- Sweet molasses notes in the seasoning distinguish these from regular barbecue chips
Cons:
- At times a little too salty, and the sweeter
aspects of the barbecue seasoning get a short shrift
- The shortening flavor may possibly be a turn
off for some
















