Vico’s Saveur Fromage Bleu et Crème

         When I was little, I was fascinated with Roquefort cheese.  My parents warned me it might be too intense for me, which naturally heightened my interest, as well as the name, which brought to mind some sort of formidable rocky castle.  Fortunately for me, Roquefort is indeed strongly flavorful- though not ‘spicy’, it indeed packs a certain salty punch, wedded to its creamy texture.


Roquefort, the Batman of blue cheeses,
exclusively grown from its very own
mutant bacteria in the moist  caves of
the village of Roquefort, France.

Most Americans are familiar with ‘Blue cheese’ from its use in salad dressing and the occasional ritzy hamburger sauce, but of course it has many other applications, (just try it spread llike butter on bread, it’s great!)  While we Americans have been quick to dip Buffalo wings in some bleu, I hadn’t really seen blue cheese chips until I found a bag on the store shelves by Vico, and I asked myself, “why did it take so long?”  As cheese flavorings are so ubiquitous on the crisps, it’s wonder they took so long to go from cheddar  orange to blue- the movie industry has long realized it’s a hot combo.

Vico decided to keep it classy and not use any artificial colorants, which I have to admit is slightly disappointing but probably prudent, so you will be looking at plain blonde-yellow chips upon tearing open the bag.  Vico has consistently impressed me with their crisps, and these ones were enormous and full of delicious air bubbles.  Staring at the bisected half of one of the chips, I felt I was beholding the desiccated husk of a pint-sized whale, so expansive and bulbous with air bubbles were the chip’s proportions.  Like other Vico products, they proved to be extra hard and crunchy.

On second thought, that metaphor may
not be as tasty looking as it sounded...

But what of the flavor?  I would characterize it as cunning in its mimickery- yet sadly insufficient.  One bite of the blond crisps will unleash the familiar salty aromas of blue cheese- oh yes!- mixed with a milder creamy aroma, but then there is no follow through, the taste does not last.  So though the experience is evocative, the flavoring has not been applied in sufficient quantities to make it linger memorably.

Roquefort is not the only French blue
cheese- the above pictured Bleu
d'Auvergne has a butterier texture,
and incorporates rye-bread mold
for a mellower flavor.

Overall, I would still recommend giving these a try because the blue cheese flavor is cool and unique and deserves to be expanded upon; as it was, I was tasting about 2/3 potato chip to 1/3 blue cheese, a proportion which must be improved.  Vico should still be commended for shoring up this obvious void in France’s national chip portfolio, and we can only hope they and others will continue to refine the concept to more ambitious and assertive ends.  Plus: anyone interested in making some Camembert chips?

Stars: 2½

Spiciness: None

Pros:

- Gets the salty flavor of blue cheese nearly right

- Large crunchy chips with delightfully bulging air bubbles

Cons:

- Flavoring lacking necessary density and intensity, does not dominate over the potato-chip flavor

Vico Chips a l’Ancienne saveur Vinaigre à l'Echalote

My experience writing reviews for Vico chips is that they are cursed: the reviews, not the chips.  I stared at the shiny, over-priced bags in stores for a long time before I finally caved in (and found them at a cheaper price), and then wrote two reviews full of praise and love and yearnings for world peace.  Then the computer failed to wake up from sleep (sadly normal) and the Autosave messed up (maddeningly abnormal) and I was left with no evidence of that heady, intense fling.

Yet, along came Vico’s Shallot Vinegar chips to reawaken my passion.  Vico, it must be emphasized, is a special beast- nearly all the other chips I review from French stores are either made by Lay’s or are store brands, but Vico’s appears to be an actual independent French chip company from Picardie with a long and proud tradition of potato based products which do appear to merit their higher prices by virtue of having pretty damn good crunch and texture.

However, it's the flavoring here that shatters frontiers by offering what other chip-makers have lacked the courage and foresight to do: bring vinegar and onion together, at last, like a soap opera coupling you began rooting for five seasons ago.  The vinegar aspect is well done and effectively balanced, each chip evoking a tangy acidity of vinegar without going overboard into Sour Patch kids territory.  More interesting, however, is the echalot (shallot) flavoring, which in its subtlety, wafts breezily onto the tongue like the effervescently glowing presence of an onion-y willow wisp.

"We are truly benevolent energy beings
from a land of light and pure good. Come
closer and- what?  Oh, never mind the
skull.  It just fits in with the decor.
We live in a swamp, y'know?"

Yes, we are talking about shallot, an elongated variety of onion with a sweeter and milder flavor which Wikipedia insists is also “richer andmore complex.”  Think of shallots as the posh and classy diplomats of the onion family (they’re very pleasant when cooked in a wine sauce and eaten whole alongside seared steak), rather than the ‘roll ‘em over and make ‘em cry’ types that we more commonly encounter (and love in our own masochistic way).  Intriguingly, there is also shallot vinegar, which is sweet and mellow, and not nearly as onion-y as you might think it is. As a result, the shallot flavoring on the chips is pleasingly musty and sweet without the acrid overtones we associated with regular onions.

Most of the Vico chips I’ve tried have been baked with an extra thick and crunchy ruffled texture, but these chips proved to be thin, relatively small potato slices.  They demonstrated a slightly greater degree of crunchiness than the average Lay’s chips, but were still cut a little too finely for my taste- an extra quarter of a millimeter can really do wonders.  All in all, though, the slices were still above average and more than adequate at delivering the wonderful flavoring.

Allow me to restate the vital point: vinegar and onion flavoring are awesome when combined, and it’s a wonder nobody thought of it before.  They earn a million extra fancy points for going for shallots rather than regular onions, making this another example of truly excellent idea that deserves to spread beyond France’s normally underdeveloped potato chip market.

Stars: 3 /4

Spiciness Rating: None

Pros:

- Effectively tangy vinegar flavoring is evenly applied across the chips

- Sweet and tasty shallot aromas emerges from the vinegar base with subtlty and class

- Crisps are well baked

Cons:

- Crisps are thin and a little small, which I feel could be improved upon